I was approached by Secret Level to Creative Direct all new tour visuals for the iconic Black Eyed Peas…using only AI tools.
2025
Client
Secret Level, Black Eyed Peas
Visuals Sizzle Reel
00:40 duration
Overview
01
Challenge
- Refresh 90-min show with AI-only tools
- Make nostalgia feel fresh & futuristic
- Honor BEP’s icon status on tight budget/timeline
02
Solution
- Insight…museum of iconic imagery not being leveraged…lean in
- Reimagined, expand, breathe new life into their legacy content using AI tools
03
Role
- Creative Director across design + team
- Led 6 AI artists, 3 producers, 2 editors
- Built track-by-track storyboards & visual packs
04
Process
- Daily creative R&D with AI tools
- Morning & evening dailies with full team
- Slack channels for ideas, feedback, morale
- Fast pivots in response to shifting feedback
03
Outcomes
- Stadium-ready 4K visuals in 1 month
- First major tour built entirely with AI
- Now touring globally (incl. SoFi w/ Shakira)
04
Tools
Higgsfield, Runway, Sora, Veo, MidJourney, Chat, Pika, ComfyUI, Topaz, Slack, Frame, Creative Suite, Kling, Hailuo, more.
