Red Bull Music

Social Media, Digital Art, Motion, Video

We worked closely with Red Bull Music on a 2018 social media campaign to introduce their #ArtistsToWatch.

Teaser Artwork

The campaign follows a mystical tarot card theme. We designed the teaser artwork as the back of a tarot card using divination, music, and celestial elements. Witchy hands around a crystal ball allude to the magic of unveiling the next big names in music.

Launch Animation

In part two of the campaign, we introduced the 2018 #ArtistsToWatch by bringing the teaser artwork to life and taking the viewer on a journey inside the crystal ball. The crystal ball spins, turning the tarot card around to reveal the individual artist cards. Choreographed to Sunnyside by Cuco.

Watch the Video
Individual Artist Cards

We custom designed 23 individual artist cards to be introduced to the viewers over time via Instagram Stories.

Artist Card Stories

Each card details a few fun facts about the artist. We designed the pacing navigation dots as the phases of the moon to have a little fun with the theme.

Cross-Platform Artwork

We built a handful of additional campaign assets and templates to be used as cross-platform marketing collateral.

Colors

#19191E

#2F20FD

#FF6161

#FFB79B

Font Treatment

Contributors

Jordan Miles Rosenheck

Art Director

Nicolo Bianchino

Motion/Animation

Hilen Godoy

Illustration

Troy Kurtz

Client Lead (Red Bull Music)

Samara Kaplan

Project Management

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