Social Media, Digital Art, Motion, Video
Ideated and executed a cross-platform tarot themed campaign with the Red Bull Music team for their 2018 #ArtistsToWatch.
The campaign follows a mystical tarot card theme. We designed the teaser artwork as the back of a tarot card using divination, music, and celestial elements. Witchy hands around a crystal ball allude to the magic of unveiling the next big names in music.
In part two of the campaign, we introduced the 2018 #ArtistsToWatch by bringing the teaser artwork to life and taking the viewer on a journey inside the crystal ball. The crystal ball spins, turning the tarot card around to reveal the individual artist cards. Choreographed to Sunnyside by Cuco.