CAA x Google Glass

Technology in Music Integration, Social Strategy

In 2013, while at CAA, I directed and produced the first live music festival integration of Google Glass. We partnered EDM client Nicky Romero with Google to wear glass live at TomorrowWorld in Atlanta. Thousands of fans from all of over the world were able to watch the show from the perspective of a headline DJ.

Reactions & Impressions

The campaign immediately went viral on several platforms, with a projected ~3M impressions. Even years later, the event continues to get circulated/recirculated.

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