Half of a decade
collaborating with Gryffin. Directing and
Producing every aspect of the
artists brand, from identity and
art to music video and show design
.
2019-2024
Client
Gryffin, Interscope, Darkroom
Gravity Artworks
When we came up with the concept for ‘Gravity’ as the world for the album cycle, we knew we had to come up with a visual identity and system that honored the grandiosity of the word. We knew it had to be evergreen. We came up with this series that visually nodded to the multi-dimensionality of space, gravity, and the interconnectivity of things. We brought all of the artworks to life with elegant motion versions and tied the arts into the show design / overall campaign assets. Gravity has since become an iconic album and identity in the dance music world.
Concert Design
Creative Direction, Design, and Production for several world tours. From a breakout Coachella show with a 14-piece orchestra–to headlining Bonnaroo. Larger-than-life visual storytelling, lights, lasers, pyro…all the things.
Music Videos
Over 50 music videos, dance videos, acoustic pieces, social content pieces, brand collaborations, concert films, and more. A quarter billion views and counting.
Art, Design, Misc. Assets
Creative Direction, Art Direction, and hands-on design for 100’s of assets across the album cycles. From album artwork campaigns, to posters, social assets, merch, logos, sub-brand…the list goes on. Continuity and cohesiveness is paramount across our campaigns.


