We were approached 
by Red Bull to come up with a culturally relevant digital 
campaign to launch a new series called Artists2Watch, which projects the coming years 
breakthrough artists.
2018
Client
Red Bull
Overview
01
Challenge
We were tasked with crafting a cohesive and dynamic campaign identity for the Red Bull Music project that would connect with Red Bull’s audience and span their eclectic music initiatives—from YouTube channels to live events—while remaining authentic to their bold, high-energy, trailblazing spirit.
02
Solution
After exploring a range of campaign concepts with the client—from a nostalgic baseball card theme to other creative avenues—the tarot-inspired direction quickly emerged as the standout choice. This approach checked every box: it cleverly hinted at forecasting the future, delivered a visually playful aesthetic, and resonated deeply with the spiritually inclined Millennial and Gen Z audiences.
03
Deliverables
Our deliverables encompassed a comprehensive suite of creative outputs tailored to amplify the campaign’s impact. These included a bold Branding/Identity system to unify the music initiatives, striking 2D visuals and Animation to bring the concept to life, and custom Illustration work to enhance its playful tarot-inspired aesthetic. We also produced a full Album Campaign, seamless Graphic Design elements, a distinctive Logo Design, and innovative Packaging solutions, alongside additional assets, ensuring a versatile and cohesive presence across all platforms that resonated with Red Bull’s dynamic audience.
04
Results
The project delivered exceptional results, garnering over 10MM+ impressions across its various platforms and resonating powerfully with its target audience. Internally, the campaign was celebrated at Red Bull, earning praise as a standout success and establishing itself as a go-to exemplar for their future music initiatives. This overwhelming reception underscored the campaign’s effectiveness in amplifying Red Bull’s music presence while setting a new benchmark for brand storytelling within the organization.
